Vibe Coding Demystified: Create Secure Apps to Drive Real Value
Submit your app ideas and watch experts build them live with advanced techniques to securely connect your data and move pipeline. For Field and Demand-Gen teams.
Discussion Leaders

Lara Shackelford
CEO, Hawksmoor.ai
Lara Shackelford is CEO of Hawksmoor.ai, an enterprise AI GTM advisory focused on closing the gap between AI investment and revenue results. With 25+ years of GTM leadership at Intel, Oracle, Microsoft, and Marketo, she has driven growth across some of the most recognized names in enterprise technology. Named a LinkedIn Top Voice in AI and Top 100 CMO by DiversityFirst, she advises at the intersection of AI and revenue transformation. She returns to the HumanX stage in 2026.

Beau Horton
VP of Marketing, SINC USA
Beau Horton is the VP of Marketing at SINC USA, an executive community organization spanning cybersecurity, IT, data/AI, and marketing. With 12 years of experience across B2B and D2C marketing, he brings a highly technical background from overseeing enterprise-grade development projects as an active PM for private and public companies. His track record includes consistent integration of cutting-edge technology into marketing stacks, bridging the gap between technical implementation and business outcomes.
What This Is For
You've heard about vibe coding apps and the promise of building tools in minutes. But when marketing leaders try to build something real, they quickly hit walls: API keys exposed in client-side code, databases left wide open without proper authentication, inter-app connections requiring manual configuration they don't understand, and webhooks that just won't fire. The gap between "build anything" and "build something secure and production-ready" is where most marketing teams get stuck.
This roundtable is designed to close that gap. We'll give you a baseline understanding of the tools that matter: Postgres databases with proper Row-Level Security, Supabase for backend infrastructure, inter-app connections that actually work, and webhooks that reliably trigger downstream actions. No CS degree required. Just practical knowledge that lets you go from prototype to production without accidentally exposing your entire customer database or leaking API credentials. By the end, you'll understand not just how to build fast, but how to build responsibly.
The Problem
Growth teams are stuck with the wrong tools and disconnected workflows
Siloed Teams
Field marketing and demand gen teams are still operating in silos, missing opportunities for alignment
Data Without Action
Growth leaders are swimming in data but starving for actionable tooling that fits their workflow
Wrong Tools
The tools that exist are bloated, expensive, or built for someone else's workflow
What This Is
A small, invite-only virtual roundtable for field, demand-gen, and growth leaders
Part working session, part live build — not a webinar, not a demo
Attendees submit app ideas during registration — two get selected and vibe-coded live during the session
Walk through the full arc: idea → prompt → working prototype → live data analysis
Who Should Apply
Field Marketing Leaders
Tired of duct-taping event ROI reporting together and want better visibility into pipeline impact
Demand Gen Leaders
Looking for faster feedback loops between campaigns and pipeline attribution
Growth/RevOps Leaders
Need lightweight tools built around your actual workflows, not generic solutions
How It Works
Apply and Submit Your Idea
Tell us about a tool you wish existed for your team — something that would make your workflow faster, clearer, or more impactful
We Select Two Apps to Build Live
Our team reviews all submissions and selects the two most impactful ideas to vibe-code during the session
Join the Roundtable
Watch (and shape) the build in real time. Ask questions, suggest features, and see how AI-assisted development works in practice
Walk Away With Working Apps
Get access to both apps built during the session, plus the playbook for doing it yourself
What You'll Walk Away With
Two Functional Apps
Built live from peer-submitted ideas, ready to use or customize for your team
Vibe Coding Framework
A framework for using vibe coding to solve GTM ops problems fast, without waiting for dev resources
Peer Network
A network of leaders thinking about this the same way, facing similar challenges
Apply to Join
Limited seats available. Tell us about the app you wish existed.